When Irish and Chin, Inc. started World Clash in 1998, they were unaware that their event originally designed to revitalize New York’s sound clash market, would evolve into a world-wide phenomenon. In 1998, Irish and Chin, Inc. brought together the best sound systems to compete in an organized manner. With the implementation of rules, time limits and rounds, the art of sound clashing quickly became recognized as a sport. Now, thousands of tourists, fans and media flock to New York annually to experience the legendary World Clash U.S.

The popularity of World Clash in the U.S. served as a catalyst for the creation of World Clash Jamaica in 2001. This stellar competition, which has its’ roots in Trelawney, Jamaica, is single-handedly responsible for rebuilding Jamaica’s sound clash industry, the backbone of Dancehall culture and moreover, Jamaican music. From early on, Irish and Chin, Inc. brought in heavy-hitting sound systems and selectors to top off the World Clash Jamaica line-up on Easter Monday. Due to well-rounded line-ups, Irish and Chin, has mastered attracting multi-generations of sound clash fans to the annual event. World Clash Jamaica is entering its sixth year -- 35,000 sound clash fans later.

World Clash Jamaica is inevitably Jamaica’s flagship sound clash event, as it is the only international sound clash of such magnitude on Jamaican soil. The event, now held in Pier 1, is annually attended by nearly 10,000 people including tourists, fans, media and artists. The event, as with others in the World Clash series, receives world-wide media attention and coverage. In 2004, the event achieved another milestone, sponsorship of corporate entities Puma and VP Records. Subsequently, their sponsorship role enabled that year’s winner, Black Kat, to accompany Jamaica’s Olympic team to Greece.

For World Clash, Europe was the next stop, the United Kingdom to be exact. In conjunction with one of England’s top dancehall promoters, Irish and Chin, Inc. endorse and sponsor the U.K. Cup Clash each year. Backed by BBC Radio, the U.K. Cup Clash is Europe’s largest and most-well attended sound clash to date.

In 2005, Irish and Chin, Inc. was once again in search of markets to add to the World Clash series. After surveying the world’s clash market, Irish and Chin, Inc. identified Canada and Antigua as new locations for the phenomenal World Clash. Both events, which took place in July 2005, attracted thousands of people. Following in the World Clash legacy, these stellar sound clashes received the attention of sound clash fans throughout the world. While Antigua’s clash was staged in the countryside, World Clash Canada took place in downtown Toronto, a first for an event of this nature.

World Clash is not only branded as a leading sound system competition -- the event is also marketed and distributed on DVD and CD each year. While audio of sound clashes have existed for quite some time, it was the release of Irish and Chin’s World Clash Jamaica DVD in 2004, which changed the criteria for sound clash DVD releases. Quality marketing, packaging, camera shots and audio set new standards in the industry. Finally, World Clash is the center of Irish Chin’s annual magazine.

World Clash has opened doors for some of today’s most popular sound systems and selectors. Grooming these competitors as personalities, exposure in Irish and Chin, Inc.’s World Clash series of events has afforded these sounds with opportunities once unimaginable. Ultimately, involvement in the World Clash series of events yields infinite rewards.