Snoop Dogg since converting to Snoop Lion is getting the thumbs up from some persons in the reggae/dancehall industry.
Snoop Dogg recently announced that he had been transformed into 'Snoop Lion'. Claiming he first got a blessing from Bob Marley's son, Rohan, and then made a pilgrimage to Jamaica, where he formed a bond with the Niyabinghi branch of the Rastafari movement. He has since teamed up with Diplo and Major Lazer for La La La, which has already secured a spot on the iTunes chart since its June 24-release. This comes ahead of his upcoming reggae album, Reincarnated.
Dancehall artistes like Elephant Man, for instance, is quite pleased with the new development, as he believes Snoop Lion has always been a supporter of the Jamaican culture. "Him have to seh Snoop Lion cause him come a Jamaica and him see the culture and see how sweet reggae and dancehall music is. Anybody woulda waan switch over into this vibe cause it is the right vibe. Him come and get addicted to the culture," stated Elephant Man.
With Snoop Lion having the number one song on the iTunes Reggae Top 100 Chart, La La La, Elephant Man says it also shows "that the people dem waan hear more from we." In the same breath, he says Jamaicans need to support their artistes as much as they support acts from overseas.
Also welcoming Snoop Lion, dancehall artiste Khago said "mi cool wid it. It just show yuh how powerful reggae music is. We only siddung inna Jamaica a fight down wi one another. "Him a show wi seh unuh music great but a just unuh a di problem. A show him a show up reggae artistes seh dem penny wise and pound foolish and a fight out dem one another. A one month Snoop Dogg tek fi do dat. But just like when we go pon a hip-hop rhythm and try fi crossover, him just come pon a reggae beat."
He hopes that the artiste will bring younger acts along with them to help with the continuity of Reggae.
According to Munga "Snoop Lion already has an established fan base and at the end of the day this new development might be a plus for reggae and dancehall music."